Terms of use
Last updated 14 October 2026
These terms are an agreement between you and Axtra Studios, which makes Crumb. By ordering cards, signing up at getacrumb.com/start, creating an account or using Crumb Card or Crumb Orders, you agree to them. If you use Crumb for a restaurant, you confirm you are allowed to agree on its behalf.
Your account
- Give us accurate details and keep your email address secure, since that is how you sign in.
- You are responsible for what happens in your account, including anything your staff do in it.
- Tell us quickly if you think someone else has got into your account.
Crumb Card
- We confirm every order and its price with you on WhatsApp before anything is printed.
- We deliver by hand in Lahore, usually within five working days. You pay cash on delivery.
- Your cards keep working while your account is in good standing. You can deactivate a lost card at any time.
- You must follow Google’s rules for reviews. Ask every customer the same way, whatever they might write. Never offer anything in return for a review, never filter or hide unhappy customers, never set staff targets for reviews and never ask diners to name a member of staff in a review.
- We may switch off a card link that is used to mislead people or break Google’s rules.
- With ordering from the table, guests’ orders go to you. You are responsible for your menu, prices, food, taxes and receipts, and for checking each order before you serve it.
- Dish notes (“What is this?”) show guests only the notes you have approved. Allergens appear only if you write them, and every note tells guests to ask your staff about allergies.
- Your link page is yours to fill. Only link to pages you are allowed to, and its Google review button shows the same way to everyone, as the rules above require.
Monthly products and free trials
- Ordering from the table and Crumb Orders are charged monthly for each branch. Crumb Page will be charged monthly for each café once it is ready.
- Each one starts with 30 days free, and you do not need a bank card to start. A product you have already had a free trial of does not get another.
- After the free days we send an invoice. You can pay it by bank transfer, JazzCash, Easypaisa or cash, and we confirm it on WhatsApp.
- You can cancel any product from Billing in your dashboard. A free trial ends straight away, and a paid month runs to its end. Cancelling or pausing one product never stops the free parts of Crumb, and your printed cards keep working.
Crumb Orders
- Crumb Orders is in early access. Features and prices may change, and we will tell you before a change affects your bill.
- You keep your WhatsApp number and your WhatsApp Business account, which you own. Connecting it to Crumb means accepting WhatsApp’s own terms, and you must follow WhatsApp’s business and commerce policies, including getting customers’ agreement before sending them offers.
- You are responsible for your menu, prices, food, delivery, taxes and receipts. Keep your menu up to date and mark items sold out when they are.
- Crumb uses AI to understand messages, and it can make mistakes. Every order is read back to the customer and confirmed by them, and nothing is final until you accept it. Check each order before you cook it. You can edit or reject any order and take over any chat.
- Payments from your customers go to you, not to us. We never hold your money.
- WhatsApp charges for the messages a business sends. We pass these charges on at what they cost us, as shown in your dashboard.
Fees and payment
- Fees are in Pakistani rupees, plus any tax that applies, and are shown before you agree to pay them.
- If a payment is overdue we will remind you first. We may pause the service if it stays unpaid.
- Prepaid amounts for WhatsApp messages are used up as messages are sent and are not refunded once used.
Your content and data
Your menu, logo, restaurant details and customer list stay yours. You let us use them only to run Crumb for you. How we handle personal information is explained in our privacy policy.
Using Crumb fairly
- Do not use Crumb to send spam, to mislead customers, or to sell anything illegal or anything WhatsApp does not allow.
- Do not try to break, overload or get around the limits of the service.
- Do not use someone else’s restaurant name, number or account without their permission.
When things go wrong
We work hard to keep Crumb running, but it depends on the internet, on WhatsApp and on other services we do not control, so we cannot promise it will never be interrupted. As far as the law allows, we are not responsible for indirect losses such as lost profit, and our total responsibility to you is limited to what you paid us in the three months before the problem.
Ending
You can stop using Crumb at any time by telling us. We may suspend or close an account that breaks these terms, after telling you why unless the law or safety prevents it. When you leave you can ask for a copy of your data, and we delete it as described in our privacy policy.
The law
These terms are governed by the laws of Pakistan, and the courts of Lahore deal with any dispute.
Changes
If we change these terms we will update the date at the top and tell signed-up owners by email before the change takes effect.